Even if you do not dare to fly the low-fare low-thrills airline Spirit you have to love their marketing campaigns. They always take advantage of a out-of-control viral news event that is bad for one company but good for them. Spirit Airlines has just announced their “Let Them Wear Leggings” sale offering 75% off flights. While United Airlines is putting out the Leggings bad publicity fire Spirit Airlines is cashing in!
Spirit Airlines posted:
Because of recent headlines, we thought we’d double-check our etiquette atlas. Turns out wearing leggings are not a big deal. We thought everyone knew that, but guess not. Well at least at Spirit, we’re united (cough) about letting young girls dress how they want. If you want to fly with us, get your leggings on ladies. Or even gentlemen. No judgments here. Unless you’re wearing those new clear-knee mom jeans, then some judgments. But you can still fly with us. Just use this deal so that next time you can buy a complete pair of pants.
Delta also threw major shade at United on Twitter: