Lyft has announced that on election day (Tuesday, November 6th) they will be offering 50% off rides nationwide and free rides to ‘underserved communities that face significant obstacles to transportation’
Lyft has not said how the codes will be issued. The rideshare company is partnering with a number of voting organizations (Vote.org, Nonprofit Vote, TurboVote) and it talks about product integration.
They also have not said what areas they decide receive free rides vs 50% off rides. This could cause potential controversy but hopefully it gets more people out to vote.
If you haven’t signed up for Lyft be sure to check out our promos page here.
Update: Both Uber and Lyft plan to offer folks free (or heavily discounted) rides to voting booths around the country. Uber will add a “Go to the Polls” button in its app, which will hail a free ride to the nearest voting booth. Lyft will give away 50% off promo codes, as well as free rides to “underserved communities that face significant obstacles to transportation.”
The Ride to Vote: Use Lyft to Exercise Your Rights
At Lyft, we’re working to improve lives by connecting people and their communities through the world’s best transportation. This Election Day (Tuesday, Nov. 6), we want to help people across America exercise their right to vote.It is estimated that over 15 million people were registered but didn’t vote in 2016 because of transportation issues.1 That’s why we’re committed to providing 50% off rides across the country, and free rides to underserved communities that face significant obstacles to transportation.2 More details on our plan:
Across the country, we’ll give away 50% off promo codes with our partners that encourage voter turnout. We’re thrilled to be working with Vote.org, Nonprofit Vote, TurboVote and more to help distribute codes to those who need them. We’ll also have a product integration to help passengers find their polling location.
For underserved communities, we’ll provide rides free of cost through nonpartisan, nonprofit partners, including Voto Latino, local Urban League affiliates, and the National Federation of the Blind.
We know that getting to the polls is only one part of the voting process. We’re also committed to making it easier to register to vote and learn about important ballot initiatives. We’re partnering with When We All Vote and National Voter Registration Day to ensure Lyft’s passengers, drivers, and broader community are prepared for Election Day. We’ll:Remind Lyft passengers about voter registration deadlines using various social media and platform tools (e.g. push notifications)
Give drivers voter registration handouts and key voter information at Hub locations
Offer in-office voter registration for employees at our offices
Offer comprehensive, online voter information through our partner organizations
Encourage our community to make a plan in advance for Election Day, which has a proven impact on voter turnout rates3
Your voice is important! We’re excited to help make it heard in this year’s elections.
