TORONTO – GE Money Canada, the consumer lending unit of General Electric Company (NYSE: GE), and Doubleday Canada Limited, a division of Bertelsmann DirectGroup, jointly announced the launch of a new Readers Rewards MasterCard. The card will be offered exclusively to “readers” of Doubleday Canada’s 25 book clubs, which include the Doubleday Book Club, Book-of-the-Month Club, Mystery Guild, Science Fiction Book Club and Crafter’s Choice. Every time cardholders use the card, they earn special rewards that can be used toward future book club purchases.
“The book clubs offered by Doubleday are very popular among book lovers in Canada,” said Stephen J. Motta, president and CEO, GE Money Canada. “We’re pleased to offer club members the added benefits of a rewards MasterCard to enhance their book club experience.”
This unique credit card offers Readers Rewards MasterCard cardholders to earn three Readers Rewards points for every dollar spent at any of Doubleday’s book clubs and one point for every dollar spent everywhere else MasterCard cards are accepted for payment. For every 1,000 points earned, cardholders will receive a $10 Readers Rewards certificate redeemable on any future book club purchase.
The Readers Rewards MasterCard has no annual fee and cardholders get free shipping and handling on every book club order over $39. Book club members can apply for the card at www.readersrewards.ca. Also, consumers interested in book club membership can visit www.doubledaybookclub.ca for more information.
GE Money Canada is based in Toronto and provides private label and MasterCard credit card programs and lending options for retailers, including apparel, powersports and jewelery. GE Money Canada also is a provider of alternative residential mortgages. More information can be found online at www.gemoney.ca.
GE Consumer Finance, a unit of General Electric Company, is a leading provider of credit services to consumers, retailers and auto dealers in 47 countries around the world. GE Consumer Finance, based in Stamford, Conn. (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto lending, mortgages, corporate travel cards, debt consolidation and home equity loans, and credit insurance. More information can be found online at www.geconsumerfinance.com.
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